General Mills speeds up cereal and snack bars method to preserve COVID-driven growth

Jeff Harmening, General Mills’ CEO and president, unveiled the corporation’s new Accelerate method at the Customer Expert Group of New York conference held earlier this week (16 February).

Non-stop Innovating by producing brand-new solutions to real consumer problems, leveraging greater speed to market on core platform development and finding brand-new locations of growth through experimentation and in-market learning.

Driving value

General Mills– which created net sales of $176 bn in FY2020– is banking on Accelerate to result in a long-lasting natural sales growth of 2%to 3%, and mid- to high-single-digit adjusted profits per share development in consistent currencies.