Beginning in the early 1990’s, raw food “experts” emerged, leading what is now called the Raw Food Movement. These experts, with maybe sincerest objectives, produced this motion to cultivate a healthier technique to consuming food in their natural state. Over the previous 3 years, some elements of this motion ended up being more cult-like and “spiritual,” moving far from their initial intents to assist the customer, and positioning it more on the character of these masters themselves. Brand-new items, instructional workshops, conferences, and so on marked this growing motion. Based upon market reports, today, the raw food motion is almost a half-billion dollar market. As this classification has grown, merchants such as Whole Foods Market have ended up being worried on the security of raw foodstuff, and a growing and immediate requirement emerged to comprehend: What IS raw food? Such concerns and issues expose an underlying failure to understand not just what is “raw” food however likewise what is “great” and “tidy” food. These concerns led to the introduction of 2 21st Century requirements: Certified R.A.W. and Certified C.L.E.A.N.
The consortium of market leaders, with the management of Dr. Shiva Ayyadurai, used a multi-criteria, systems based technique in getting to the vital aspects underlying the Certified R.A.W. and Certified C.L.E.A.N. requirements. 3 essential concepts emerged from this systems based analysis. One concept was that the item should be Minimally Processed2nd, the components in the item should be Bioavailableand the 3rd was that it ought to be Safe
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