While health authorities across the country have alerted that spring break travel could lead to another rise in COVID-19 cases, four U.S. cities are projecting hotel occupancy rates close to those reported prior to the pandemic in 2019.
Miami Beach, Florida is usually understood as a spring break hot area, and information provided to Newsweek from the Greater Miami Convention & Visitors Bureau (GMCVB) shows that the city is expecting close to pre-pandemic levels in hotel occupancy rates.
According to the data, Miami is predicted to reach 72 percent hotel occupancy rates in March and 70 percent in April.
On the other hand, the information likewise reveals that predicted tenancy rates for home sharing are much higher than in previous years.
Aedo explained to Newsweek that Miami saw its most affordable occupancy rate in April 2020, which came after hotels in the city closed down due to COVID-19
Aedo informed Newsweek that on the week ending on March 6, Miami reported a 66 percent tenancy rate, while the same week in 2019 had a 75 percent tenancy rate.
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Aedo told Newsweek that the MIAMILAND project has actually been “quite frankly, most likely the most successful marketing and advertising program that we’ve done in the history of the bureau.”
In addition to Miami, a number of other spring break destinations are likewise projecting a boost in travelers from the previous year.
Daryl Cronk, a senior director of market research for See Orlando, stopped short of saying that the city will go back to pre-COVID levels however told Newsweek that the location “should be well above last year.”
” Last year the pandemic beginning, sadly, coincided with the spring break period and so a few of our most affordable tenancy rates happen to be around that late-March and April time frame,” Cronk said. “We were seeing tenancy rates as low as 12 to 15 percent. This year we’ve recalled at the December vacation duration from Christmas to New Year’s where we were in the low 50’s. I look at that as kind of the baseline or standard and I’m positive, based on what we’re hearing that we’ll hit those levels.”
While Orlando is anticipating an increase in tourists throughout the spring break period, Cronk noted that “it’s way better than where we were this time in 2015.”
Comparable to Miami, Orlando has actually also released a campaign to motivate travelers to travel to the city as COVID-19 cases have begun to decrease, titled “The Wonder Remains” project. According to Check Out Orlando, the $8 million campaign was first launched in February and has actually been extended through June.
” Despite the fact that it’s just been running for about 2 months now, it appears like the campaign, we have actually been able to track about $2.5 million in visitor costs that could be connected to bookings tied to the campaign,” Cronk told Newsweek “So, that’s simply a very initial number which number will continue to grow.”
2 other popular spring break destinations, Gulf Shores and Orange Beach, Alabama, are likewise expecting occupancy rates similar to those previous to the pandemic, according to data provided to Newsweek from the Gulf Shores and Orange Beach tourist bureau.
The information only reveals holiday rentals in both Gulf Shores and Orange Beach, that make up 85 percent of lodging in both locations. According to the data, the two cities, understood for their white sand beaches, are projecting about 60 percent occupancy for all of March, and approximately 73 percent for the weeks of March 15 and March29 The occupancy rates for March resemble those that were taped in March 2019, before the pandemic hit the U.S.
” For April, we are hovering just below 30 percent, but that is normal and anticipated after the mass of spring breaks have actually occurred,” a spokesperson for Gulf Shores and Orange Beach tourist informed Newsweek
Panama City Beach is another popular spring break location for families and couples. The city was previously a known location for college spring breakers, but in 2015 they revealed an alcohol-ban on the beach for the month of March.
Dan Rowe, President and CEO of See Panama City Beach, informed Newsweek via e-mail that “bookings are looking extremely strong this spring through the summertime season.”
” Now that vaccinations are more widespread across the nation, we are seeing fantastic traction in reservations throughout our portfolio of lodgings,” Rowe included. “We still encourage everyone to getaway responsibly by using masks and social distancing as appropriate.”
Park City, Utah, a spring break location for skiiers, is likewise anticipating a rise in hotel occupancy rates for the upcoming week when compared to 2020.
Dan Howard, director of communications for Visit Park City, informed Newsweek that hotels are currently reporting occupancy rates around 50 percent for the week start on March29 According to Howard, throughout the very same week in 2020, the occupancy rate was around 30 percent.
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