Dating Apps
Play Up COVID …
User Reference of ‘Vaccine’ is Up
1/23/202110: 43 AM PT.
Getting vaccinated– or at least a desire to– might be the key to enjoy in the 21 st century … since it’s obviously all the rage on dating apps nowadays.
Representatives for Tinder, Bumble and OkCupid have all just recently said they’re seeing a significant uptick in the number of times their users are discussing the words “vaccine” or “vaccinated’ in their bios, not to point out the number of are using vaccination readiness as a screener for matches.
Tinder says the number of times “vaccine” has actually been pointed out in user bios has increased as much as 258?tween the months of September and December … including casual reference of it, like … “if you believe in the 5-second rule … do not stress over what remains in the vaccine.”
Bumble says it’s seen a “stable boost” in how often “vaccine” is discussed in bios, and OkCupid says those who suggest they’ve already gotten immunized or going to are being liked at double the rate of individuals who openly state they’re not interested in getting it.
OkCupid has actually likewise tailored its profile survey to cater to the pandemic, with concerns about what one might consider an ideal lock-down date, etc. Bumble has comparable filters.
Here’s the thing though … there’s a big opportunity that individuals being discussed here are simply DISCUSSING vaccines, instead of in fact being immunized– assuming we’re discussing 20- somethings, who make up the biggest group of users on these apps.
Unless you operate in health care or education as a 20- something, you’re most likely not immunized yet– as it isn’t available for that age. In the meantime … frontline workers, important workers and the elderly have priority, and who are supposed to be getting it first.
Still, it could eventually be one’s ticket to an in-person date. The next couple of months will be informing.
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